From Dough to Dollars: The Pizza Shop Transforming Charlotte's West End
One oven, one neighborhood, one big gamble — and it's already changing everything.

The Queen City Scoop Team
Jul 15, 2026Something meaningful is taking shape along Beatties Ford Road in Charlotte's Historic West End.
Ashley and Clem McKinley are launching Eats & Rhymes, a bold new concept blending artisan sourdough pizza with hip-hop culture — and a deep commitment to the neighborhood they call home.
Every pizza on the menu tells a story, with pies named after legendary artists and rap milestones.
Ingredients are sourced intentionally from local partners including Bread on Bikes CLT, Deep Roots CPS Farm, and West End Seafood.
Beyond the food, the McKinleys have launched the Hot 16 Foundation, a nonprofit offering scholarships, paid internships, and community meals for West Charlotte youth.
Their planned permanent location will feature a DJ booth, listening stations, and an open kitchen — a true cultural gathering space.
To close a six-figure funding gap, they launched #BetOnTheFord — an open invitation for Charlotte to invest in a business that invests right back.


























